This is an update to an article I wrote in October 2017 called The Eight Fundamentals of Fertility Marketing in 2018. What’s changed about fertility marketing in 2021, 2022, and beyond?
I’m going to show you how to use the four phases of the Fertility Patient Marketing Journey so that you can close the divide between “sales” and marketing. You’ll bridge this gap by balancing your fertility company’s 2021 and 2022 business development strategy with abundant clarity and complete accountability.
Dr. Cindy Duke is the founder Physician, Medical Director, and Lab Director at Nevada Fertility Institute in Las Vegas. While finishing fellowship, Dr. Duke began to pursue a unique start to her career in fertility: a de novo clinic for a fertility network. Combining her passion for research and patient care, she was able to form her own clinic, all while remaining under the umbrella of a supporting network.
On this episode of Inside Reproductive Health, Griffin and Dr. Duke dig into why she chose this career path and just how she was able to get a nationwide network on board. Dr. Duke also shares the balance between influencer and leader in her clinic and the field as a whole. Griffin and Dr. Duke also reminisce about Rochester, New York and the benefits of “small town” fertility clinics.
As we head into a new (and hopefully better) year, we wanted to take a look back on all the wonderful, inspiring guests we had on Inside Reproductive Health throughout the year. We talked about affordable care, mentoring new staff in the clinic and the lab. We learned about independent clinics and how they thrive despite heavy network competition, networks and how they continue to provide personalized care even after becoming publicly-owned. We talked about reducing physician burnout and increasing patient communication. And so much more.
On this episode of Inside Reproductive Health, we highlighted your favorite episodes and compiled the best clips into one episode for you to enjoy as 2020 wraps up.
Patient advocacy has always been an important part of the fertility field. With great organizations and lots of outspoken patients, patients are receiving more education outside of the clinic. But should physicians be involved in this sort of advocacy, too? Don’t they have enough on their plates?
On this episode of Inside Reproductive Health, Griffin spoke to Dr. Serena Chen of IRMS and Saint Barnabas Medical Center and Dr. Roohi Jeelani of Vios Fertility. Together, they co-authored a recently published paper, “Is Advocacy the solution to physician burnout?” They discuss why physicians should be more involved in advocacy and educating patients outside of their clinic. And why, against what one might think, it could reduce burnout for physicians in the long run.
On this episode of Inside Reproductive Health, Griffin talks to Dr. Matt Retzloff of Fertility Center of San Antonio. This time, they discuss how Fertility Bridge was able to help FCSA increase their new patient appointments, ramp up their referral network, and ultimately increase their retrievals after years of plateauing and even dropping.
Reproductive endocrinologists and other professionals in our field all have the same main goal: helping people build their families. But we all know that treatment is expensive, and the resulting revenue is how clinic owners get paid. In some cases, treatments can involve ‘extra’ services, resulting in additional revenue, but it may not always mean a better chance of success for the patient.
So when do clinics start to toe the ethical line when presenting options to their patients?
On this episode of Inside Reproductive Health, Griffin talks to Dr. Mark Trolice of Fertility CARE: The IVF Center in Winter Park, Florida. From his perspective as a former patient and as a provider of care in a non-mandated state, we look at fertility treatment “up-sells” such as egg freezing and PGT and the ethical implications of REs owning their own labs.
Social media marketing. Website content. Reputation management. Are these marketing channels really beneficial for fertility clinics? Will it really help you beat out the new competition in your market? Can’t you just rely on word-of-mouth referrals?
On this episode of Inside Reproductive Health, Griffin talks to Dr. Donald Young of Mid-Iowa Fertility Clinic, a two-doctor physician group outside of Des Moines. His practice has been a client of Fertility Bridge for the past year, completing the Goal and Competitive Diagnostic, got a treatment plan, and chose to continue an ongoing marketing relationship. He shares why Mid-Iowa Fertility decided it was time to pursue working with a marketing firm and why they chose Fertility Bridge as their marketing partner.
Potential patients have found you (and your competitors). They've done their research. Now, it’s up to you to give that final nudge to make that first appointment.
In this webinar, Griffin Jones continues down the patient acquisition funnel: The Decision Phase. This is where customers choose their fertility clinic, and enter it again after they are presented with their options for treatment. The stakes are high, but proper planning can lead to full schedules and ultimately, happy families.
Your name is out there via social media. You’ve provided education on your website. Your brand is established. Your competition has done the same. So what can you do to steer them toward you?
It’s not often that people relate the word “Affordable” with IVF. But the Affordable IVF Model is a thriving business model in a world full of expensive treatments. Despite questions about their revenue, rates, and processes, the model is growing and providing high-quality care to a vast amount of patients across the country. What can all clinics gain from this model, especially heading into a post-COVID-19 world?
On this special live episode of Inside Reproductive Health, Griffin spoke with three leading doctors whose clinics follow the Affordable IVF Model: Dr. Robert Kiltz of CNY Fertility, Dr. Paul Magarelli of Magarelli Fertility, and Dr. Mark Amols of New Direction Fertility Centers. Together, they talk about just how they make the Affordable IVF Model work, as well as answer common objections to their services.
Your patients know about you. They’ve followed you on Instagram, signed up for your email newsletter, visited your website. But they haven’t made the call to get a consult. What else do they need to get off the fence and take that first step?
In a continuation of our previous webinar on filling the top of your funnel, this webinar focused on the middle part of the patient acquisition model: the consideration phase. To help you move your patients, Griffin shared a number of common objections to taking that step of making an appointment, as well as actionable steps your clinic can take today to get patients moving.
With ASRM putting out the recommendation to cease treatment and patient contact during the COVID-19 Pandemic, clinics across the country are struggling to adjust the new normal. These changes are making impacts not only immediately, but in the long-term as well. Planning for life after the crisis is crucial at this stage. But what can we do to get ahead of the game?
There are lots of variables that make marketing to your patients a challenge. From age to regional differences, it isn’t an easy task and getting someone who understands both the world of marketing and the world of fertility can be beneficial. On this episode of Inside Reproductive Health, Griffin talks to Rob Taylor, owner of TD Media, another marketing firm helping fertility centers get results. They talk about trends they see in the world of fertility marketing, as well as some strategies that clinics, and physicians, can implement to increase their online presence, in turn, helping them reach their marketing goals.
Growing your followers on social media can be challenging, especially when your niche is focused on fertility. On this episode of Inside Reproductive Health, Griffin Jones, founder of Fertility Bridge, talks to Dr. Candice Perfetto, a board-certified REI working in Houston, Texas. Dr. Perfetto has grown her following on Instagram to over 10,000 followers and has seen the effort carry over into her practice. She discusses why she got started on Instagram and how she uses social media to build relationships with other practitioners and patients, both near and far. You can find Candice on Instagram at @candiceperfettomd.
We’ve flipped the script on this episode of Inside Reproductive Health and interviewed our esteemed host, Griffin Jones! Stephanie Linder interviews Griffin, founder of Fertility Bridge, and learns the mission of Fertility Bridge and why he chose to help the field of fertility. Griffin also shares his thoughts on who is doing well and what clinics could be doing to reach more patients and make their mark on the field as a whole.
In this episode, Griffin talks with Lindsay Fischer, best-selling author, co-founder of the InfertileAF Summit, and a member of the Trying-To-Conceive Community. Jones and Fischer discuss the importance of honesty and meeting patients emotionally through their individual fertility journeys. Her unique perspective on the patient experience can help practices build stronger relationships and, in turn, the TTC community as a whole.
In this episode, host Griffin Jones speaks to Melissa Brissman, an experienced attorney specializing in reproductive law. In addition to practicing law with a focus on reproduction for the last 21 years, Brissman also acted as her own attorney as she had twin sons and a daughter via gestational carrier. An advisor to a variety of organizations and an experienced keynote speaker, Brissman was the 2017 Advocacy Award recipient from Path to Parenthood. Today, Jones and Brissman discuss the differences between a contract and consent, the changes coming to fruition thanks to recent laws, and more.
In this episode, host Griffin Jones speaks to Caroline Harries, author and influencer in the infertility community. Harries’ blog In Due Time as well as her book of the same title reaches out to people who need encouragement during tough seasons of their life, and her support group, Moms in the Making, specifically reaches out to women at different stages of the infertility journey who are seeking support and encouragement. Jones and Harries discuss the place that Harries has carved out in the infertility community for people of faith as well as the importance of creating a continuously positive space within the community.
In this episode, Griffin speaks to Dr. Serena Chen, director of the division of REI and OB/GYN at Saint Barnabas Medical Center and clinical associate professor at Rutgers and St. George’s University. Dr. Chen strongly advocates physicians embracing social media to maintain cultural competence; she and Griffin discussed how this commitment to connection helps doctors communicate with patients and how embracing advocacy can prevent physician burnout.
In this episode, Griffin speaks to Dr. Dan Nayot. Dr. Nayot, an REI in Toronto, Ontario, has established a reputation as a media personality, thanks to his appearance on CTV’s “The Social” and his own show on YouTube, “Ask Dr. Dan.” Griffin and Dr. Nayot discuss the importance of finding your own platform and the importance of creating a five-star experience for each patient.
In this episode, Griffin chats with Dr. Lora Shahine about the importance of public relations and content creation. Dr. Shahine is an REI specializing in infertility and recurrent pregnancy loss at Pacific Northwest Fertility and IVF Specialists in Seattle, WA. She has written three books and many blog posts for outlets such as the Huffington Post, not to mention her social media presence.
